ALL IN 2025 is innovating once again by exploring a groundbreaking concept through a partnership with Beaucoup Data.
This September, participants of the event will be among the first to experience a digital twin in an event setting. Through a virtual simulation of the conference, attendees’ avatars will be able to attend sessions, interact with other participants, and even grab a meal — all within a digital replica of the event venue.
A one-of-a-kind initiative by Beaucoup Data
This project was made possible thanks to the efforts of Beaucoup Data, a Montreal-based company specializing in artificial intelligence (AI), machine learning, and data analytics. The company’s mission is to make advanced technologies accessible to all businesses looking to take a decisive step forward by leveraging their data. With a pragmatic and innovation-driven approach, Beaucoup Data supports its clients in exploring solutions that transform the way they understand and use information.
The company was founded by Émile Languepin, Head of Strategy and Product, and Grégory Belhumeur, Head of Engineering and R&D, who share a common vision of making artificial intelligence both accessible and practical.
The ALL IN team spoke with Émile and Grégory to discuss their project of designing a digital twin for ALL IN.
A new kind of digital twin
Traditionally, a digital twin refers to a virtual replica of a physical system — an environment designed to test, optimize, and anticipate the effects of decisions or events on a series of operations. In the manufacturing industry, for instance, Émile points to BMW as an example: the company reduced production costs by 30 to 40% by simulating its assembly lines through this concept.
At ALL IN 2025, the experience is deliberately limited to the information available in Swapcard, in order to ensure transparency and respect for participants’ privacy. It is also specifically confined to the physical site of ALL IN, with the aim of providing a preview of this type of concept and sparking conversation.
Grégory adds: “This is an opportunity to redefine our roles at work — What will we do with the time gained? Where will we choose to invest it? Will we use it to have a coffee with colleagues, or to spend more time working on another project?”
The ALL IN 2025 digital twin
This reflection is what led the Beaucoup Data team to design a digital twin for the ALL IN 2025 event. Through this initiative, in-person participants at ALL IN will be represented by a unique and autonomous avatar displayed on a large screen at the Beaucoup Data booth. Each avatar, customized according to the participant’s preferences and interests, will live its own ALL IN experience. Participants will then receive a summary of their avatar’s activities: the conferences it attended, the people it met, and the booths it visited. This will allow them to explore the event from a third-party perspective, while also linking the data collected in Swapcard with the outcome of their avatar’s interactions.
The purpose here is not for participants to “control” an avatar, but rather to act as observers. They will be able to watch their avatar evolve within the event’s virtual space: entering a networking room, moving around, attending a conference, visiting a company booth, or even taking a break, all based on their individual interests. An avatar will even be able to interact with other avatars if certain conditions are met; for instance, if social energy is high enough, if they are in close proximity, and so on. Just like a human, an avatar’s energy levels and needs can also be monitored.
This initiative represents a true experimental playground where technological innovation meets social exploration. The ambition is not to replace the in-person experience, but rather to offer a glimpse into what the future of human interactions might look like in the era of digital twins, while sparking dialogue and reflection on the subject. As Grégory puts it: "It’s an experience in which we model the ALL IN environment — a true testing ground."
Digital twins for events: Imagining a boundless future
The objective is also to lay the groundwork for future development, where digital twins could become true facilitators and accelerators of connections. By leveraging shared interests and objectives, a digital twin could identify other relevant avatars to interact with and suggest connections, thereby maximizing participants’ networking experience.
Émile Languepin, co-founder of Beaucoup Data, explains: “It would also be possible, in case of a scheduling conflict, to delegate your avatar to attend a conference while you take part in a meeting in the real world. The avatar could act autonomously to take notes — again, based on the participant’s interests — and produce a report of the conference afterward.”
According to Grégory Belhumeur, this type of project is becoming increasingly feasible thanks to the growing popularity of large language models (LLMs), which make it possible to “interact with machines as if we were addressing people.” Discussions, interactions, decision-making — everything can be simulated in this environment without any impact on the real world.
Applied to an event like ALL IN, this model has the potential to pave the way for a new generation of immersive experiences: better-guided participants, even more relevant meetings, and optimized interactions.
The ambition? To measure what happens in real time and then observe how a digital twin reacts to the same stimuli. This confrontation between the real and the simulated opens the door to fascinating possibilities such as:
- Optimizing visitor journeys
- Facilitating collaboration and brainstorming
- Testing the impact of decisions without affecting the real experience
Unlocking the potential of digital twins to reshape societal, ethical, and organizational challenges
Today, the digital twin is emerging as a transformative innovation, capable of reshaping how we understand and manage complex systems. By combining simulation, big data, and artificial intelligence, it becomes a strategic tool to rethink our societal, ethical, and organizational challenges. This approach is already finding concrete applications worldwide across diverse domains such as climate, infrastructure, health, and industry, offering a glimpse into the transformative potential of this technological concept.
Planet and Climate
- NVIDIA Earth-2 – This platform applies the digital twin concept to climate, enabling highly precise simulations of weather variations. It allows for much faster and more energy-efficient forecasts compared to traditional methods. (NVIDIA, Data Center Dynamics)
- European Digital Twin of the Ocean (EDITO) – This European initiative brings the digital twin concept to oceans, designed to help policymakers test scenarios and make informed decisions for the sustainable management of marine ecosystems. (Research and Innovation, EDITO)
Infrastructure and Mobility
- London Heathrow Airport (United Kingdom) – In 2024, Heathrow introduced a digital twin that monitors aircraft arrivals in near real time. This tool supports better air traffic management and more effective decision-making to reduce pollutant emissions. (NATS)
Health
- Dassault Systèmes – Living Heart – Digital twins of human hearts have been created to improve understanding of cardiac function. Validated by the U.S. Food and Drug Administration (FDA), these virtual hearts already allow new medical devices to be tested and certain surgeries to be prepared through prior simulations in a digital environment. The next generation, expected in 2025, will provide even greater precision and new possibilities for both research and surgery. (Dassault Systèmes)
Exploring the limits and ambitions of a concept
Émile Languepin emphasizes that “the approach to creating a digital twin must remain carefully framed. Every piece of data has value and can be monetized: protection and anonymization remain essential.”
At ALL IN 2025, the experience is deliberately limited to information available in Swapcard, in order to ensure transparency and respect for participants’ privacy.
As Émile Languepin explains: “We want to highlight the ethical, social, and economic parameters of modern technology to prevent them from being overlooked or ignored. If we think back to the advent of the internet, which transformed our world, there were many aspects that were misused or not sufficiently studied. I am particularly thinking of mechanisms related to attention capture, the creation of technological dependencies, and so on.”
The experience is also purposefully circumscribed to the physical site of ALL IN, offering a glimpse into this type of concept and encouraging conversation.
Grégory reminds us that in any sector, a digital twin “is not a project, it’s a program.” For it to have real impact, it must be continuously fed and used, acting as a cornerstone of an operational ecosystem. Émile Languepin adds that it is crucial to start off on the right foot: understanding why this model is being built, how it integrates with processes, and what criteria will define success.
Meet your digital twin at ALL IN 2025
With this project, ALL IN 2025 becomes the first event in the world to model its experience through a digital twin.
This initiative marks the first step toward a tool of the future — one that foreshadows how AI and data will redefine our interactions at large-scale events. It is a concrete demonstration of how innovation and experimentation can transform the collective experience.
This concept naturally fits into the DNA of ALL IN: a place where participants don’t just attend, but also experiment and actively take part in building Canada’s technological future.
This year, experience ALL IN twice: once in person, and a second time through your digital twin. Come discover the tools of tomorrow, join the conversation on the future of AI, and meet the Beaucoup Data team at their booth to explore how their expertise could unlock new opportunities for your organization.
